On my return home after 6 weeks a mountain of mail awaited me. I was able to recycle over 75% of it without more than cursory inspection. A small but poignant reminder of the extraordinary wastefulness of marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Rik at trythisforsize highlights a delightful Ze Frank video about consciousness free will et al.
Just about my favourite improv game at the moment is called Bunny, Bunny. It’s much easier to play than to describe. Which is fitting, as this post is in part
I like Hugh’s latest post on The Global Microbrand. My favourite bit: 6. Again, I’ll say it one more time: Blogging is just the tip of the Cluetrain iceberg. And
Complexity versus Lean from Jurgen Appelo I thought this slideshare on complexity and lean thinking and kanban was fascinating. I learnt a lot. Jurgen Appelo does a good job pointing
