Johnnie Moore

Welcome back to junk mail

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

On my return home after 6 weeks a mountain of mail awaited me. I was able to recycle over 75% of it without more than cursory inspection. A small but poignant reminder of the extraordinary wastefulness of marketing.

Share Post

More Posts

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

More Updates

Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

The great popetease…

I don’t subscribe to an organised religion. So please forgive me for commenting on the recent happenings in Rome as a piece of entertainment. I realise there is more at

Johnnie Moore

Branding gone mad?

Two posts today highlight some examples of superficiality in the world of brands. These stories always remind me of Arabella Weir’s Fast Show alter ego – a female whose sole

Johnnie Moore

A short film about Unhurried Conversations

I’ve written before about the Unhurried Conversations I host here in Cambridge. They have a simple format that prevents people interrupting each other. This seems to create a different and rich

Johnnie Moore

Attention economy

At IMC John Hagel has given a good 15 minute provocation on the topic of the attention economy. Renee Hopkins Callahan has done a good summary at Fast Company as