Further to my comment below, and in pursuit of my dislike of brandspeak, here is my diagram of how people respond to the abstractions of brand experts. Especially designers of "brand architecture".
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Comments (2)
Excellent, you've finally fallen in line and shown why we need diagrams to illustrate things.
Well Done!
I await your next Excellent Diagram.
January 30, 2004 22:34 Permalink for comment
Having just won a client who is insisting, against all reasonable objections, on a brand architecture diagram, I can certainly relate to the wisdom of this diagram.
February 5, 2007 05:06 Permalink for comment