Good article: Crazy like a Firefox on the rise of open source marketing. (via Doc Searls) (Also see James Cherkoff’s’ good primer on the phenomenon.)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
When I was finishing at Oxford my annoyingly self-confident peers were pretending to agonise. Should they work as monstrously overpaid consultants, or… monstrously overpaid bankers? Those whose greed inspired them
Tim Kastelle passes on this rather nice Diderot quote from the new book Superconnect: Everything is linked together… beings are connected with each other by a chain of which… some
BBC News – Anna Hazare's movement – a reality check for India A bottom-up insurgency against the establishment no doubt with its flaws but triggering classic elitist bluster from those
Jon Husband offers a translation of Ils sont vos futurs employés relating to an article in English now behind the FT paywall. (FT take note: information wants to be free
