Harry Joiner tells this joke
“A guy dies and goes to heaven. At the Pearly Gates Saint Peter says: ‘Although you qualify for heaven, I
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
You sometimes get better teamwork from being more orindary
From Climate Change to Transformation of Democracy – Tom-Atlee's posterous Tom suggests the way we democracy needs to change if we're to tackle climate change. I think changing our understanding
The Spaces Inbetween – 100% Open Roland Harwood points out the lure and the pitfalls, of investing in buildings to support innovation. Instead, government should put more effort into connecting
David McRaney has a great post on survivorship bias. It includes the story of the US Air Force in WWII trying to figure out where to add armour to their bombers
