March 25, 2005

Today's helping of Gonzo

Chris Locke continues his series on Gonzo Marketing. Here a bit that jumps out at me:

Being a full participant in events, having a point of view, a deeply personal perspective: gonzo is about being engaged. It's not distanced, impartial or "objective" -- it cares about outcomes.
I also enjoy the relish with which he shows us his one-star reviews on Amazon.

Posted by Johnnie Moore at 15:48 in Branding
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