Chris Locke continues his series on Gonzo Marketing. Here a bit that jumps out at me:
Being a full participant in events, having a point of view a deeply personal perspective: gonzo is about being engaged. It’s not distanced, impartial or “objective” — it cares about outcomes.
I also enjoy the relish with which he shows us his one-star reviews on Amazon.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Daniel Wolpert’s TED talk explores the exponential nature of tit for tat (or eye for an eye). We underestimate the force we generate when striking others. So when we think
I thought this event looked quite interesting when it cost £150 to get in. Now that the good people at NESTA have made it free it’s even more so. It’s
Tim Kastelle points out that people mostly don’t like new ideas. Novelty disturbs and repels – no wonder it’s so hard to get our great new ideas across. Machiavelli was
Singapore Airlines are going to auction all the seats on their inaugural A380 flight for charity. On Ebay. Strikes me as a small but good bit of marketing.
