… says Howard Mann in his riff on Guy Kawasaki’s post on The Art of Branding.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Share Post
More Posts
Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
More Updates
Is innovation bad for us?
Karl-Erik Sveiby has a new book out, Challenging the Innovation Paradigm, and here’s a four page pdf summary. It suggests that it’s only in recent generations that innovation has been
25 April 2012
Abundant innovation
I know I bang on about this, but I keep running into examples of how abundant innovative thinking is, while large organisations and their advisers wring their hands about how
30 July 2010
Meaning at work
Thanks to The Nub and Curt Rosengren for pointing me this report by Roffey Park: Research links the issue of ‘meaning’ at work to employee motivation According to the research
6 May 2004
Probablistic systems
There’s a thought provoking post by Chris Anderson on probablistic systems – and some good debate in the comments and trackbacks. One of those led me to this post by
25 December 2005
Showing Slide 1 of 17