I like Mike Wagner‘s argument for dropping the metaphor of family when talking about organisations. Money quote:
You’re not Moses and employees are not your people.
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I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ve been thinking about Robert Scoble’s piece on encouraging traffic to weblogs and Burningbird’s quite persuasive response. The gist of her reply is write for yourself about the things you
Dave Snowden: Of course for many years we have known that Dark Matter exists, even though we could not see it, we also have known that only about a sixth
Laura Ries is upset. As soon as we write up a great case history of how a brand narrowed its focus owns a word in the mind and dominates a
Warning: bad language ahead. I rarely read newspapers or magazines, but I do regularly pick up Private Eye. Lately, the Eye has done a terrific job uncovering the lifestlye –
