February 20, 2009

Another side to Burger King

I posted the other day about some entertaining post-modern marketing happening to Burger King. All good fun.

This video looks at BK through another lens. It compares the compensation culture at BK with that at its part-owners, Goldman Sachs. A good reminder of the shadow side of brands.

Hat tip: Daily Kos.

Posted by Johnnie Moore at 08:26 in Branding
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