Jake McKee spots that Donna Tocci Kryptonite PR person has started blogging. Though I couldn’t actually find any reference to her employer anywhere, which is kinda interesting.
UPDATE: Kevin at Seattleduck clarifies things: Donna is contributing to a group blog at Shut up and drink the Kool-Aid where she is clear about her role at Kryptonite. Thanks, Kevin.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
I am blogging from my friend Thomas’s office in Essex. All around are those inspirational posters… eg “PERSISTENCE Now that we’ve exhausted all possibilities… let’s get started” (With a picture
Now back in Nelson (the “sunshine capital of New Zealand”) from Auckland. Had a good meeting with Jack Yan Christine Arden of allaboutbranding and Alison Meldrum, a Scot now working
Antony Mayfield writes about the psychological benefits of running. It is hard to run. To get yourself out the door is hard. To run the first mile in cold in
I’m not a big fan of rules and lists but I enjoyed stumbling into this online: Jeff Mellor’s Grammer and Style Rules
