Great Britain’s Workforce Lacks Inspiration
According to Gallup
More than 80% of British workers lack any real commitment to their jobs and a quarter of those are “actively disengaged ” or truly disaffected with their workplaces….
Why are so many British employees disengaged? Poor management is the problem, according to the Employee Engagement Index survey. Workers say they don
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
Everything you need to know about the internet | Technology | The Observer Excellent stuff from John Naughton. Snippet: "Traditionally, organisations have tried to deal with the problem by reducing
I do try quite hard to avoid jargon but I’ll make an exception for the “Fundamental Attribution Error”. Because it’s just so interesting. I’ve been reading Crucial Confrontations. Based on
Donald Clark discovers some research that should give trainers, and those who hire them, something to worry about. He describes it in more detail, this is my crude summary: Various
This is way off the admittedly wide path I normally tread here. But for readers in the states who don’t know who George Galloway is look out. He’s testifying on
