Chris Lawer likes First Direct‘s new podcasts.
They are probably the only bank I know where customers would be willing to “listen in” to what it has to say. But the great thing about the new service is that the podcasts are not polished or crafted by some brand or PR agency and then delivered by a professional “talking head”. No, they are given by First Direct staff … directly..
Sounds like First Direct are ahead of the game, again.
Welcome to the Ourhouse Weblog. Blogging is something I’ve become increasingly interested in. Earlier this month I set up the Beyond Branding Blog which is
The competitive streak in me means I need to keep with Tony Goodson’s blog. The struggles of learning to speak “Movable Type” and thoughts on the nature of blogging.
Earlier today I was writing about passion brands and the power of community. I got a small but interesting example of this principle in action when I visited Ton Zijltra’s blog to find that he’s opened a separate blog on his planned abandonment of Microsoft.
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
My friend Olaf Brugman has invited me to take part in a workshop in Brussels on October 29th. It looks set to be an interesting
The Church of the Customer blog quotes an NY Times interview with David Bowie who says: I’m fully confident that copyright for instance, will no
I’ve just started to suffer from Spam comments the latest effort by these wretches to publicise their sites. They basically post fatuous comments to weblogs
At the NGO conference (blogged yeserday and the day before) I met Martin Roell a German blogger and e-business guru. He’s blogged the event in
I’ve finally started paying attention to RSS and all this stuff about “Blog Aggregators”. The final shove was wanting to get Martin Roell’s English feed.
I wrote the other day about the pitfalls of empowerment. Neil Jameson of Citizens UK has a good piece in the Guardian describing the success of the campaign to get
A couple more thoughts on The Southwest Paradox I blogged yesterday. When we chatted Michael Herman pointed out that the unsuccessful airlines can’t be separated clinically from Southwest. They’re the
Adam Curry‘s podcasts often cite the Saturday Night Live spoof in which Christopher Walken plays a mad record producer. Walken interrupts the recording of a classic rock track with incessant
In Are you lovin’ it? Tom Asacker has a great post elaborating on David Ogilvy’s comment that “Agencies waste countless hours concocting slogans of incredible fatuity.” For every vaguely memorable
