And you thought advertising was bad today? How about this effort for Nixon in 1972?
(Via Andrew Sullivan who invites us all to singalonganix)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
“The only humans who analyse all the data and then make a rational choice are autistic but economists insist this is the way we all work.” Dave Snowden, quoted by
Seth spotted this ad for troubled American Airlines: and comments Let’s say you run an airline with a horrible cost structure and you’re facing bankruptcy on an almost daily basis.
One of the joys of working with Viv is seeing how she can strip back processes to what feel like essentials. It’s not often I work with someone who can
Jennifer Rice (commenting on a post by Chris Lawer) takes a swipe at talk of “owning” customers, and suggests setting them free…
