And you thought advertising was bad today? How about this effort for Nixon in 1972?
(Via Andrew Sullivan who invites us all to singalonganix)
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Chris Macrae points out this article from The Guardian: Campaign aims to hit Coke where it hurts An anti-capitalist former stockbroker and the son of Sir James Goldsmith have launched
An interesting perspective on metrics from Stowe Boyd. While working at Corante I had the opportunity to peer at the stats for all sorts of blogs that we had going.
Chris Rodgers quotes Ralph Stacey: Managing and leading are exercises in the courage to go on participating creatively despite not knowing That sounds good to me. It puts managing and
Another good chapter in The Wisdom of Crowds discusses decision-making in organisations. The only reason to organize thousands of people to work in a company is if together they can
