Jeff Jarvis on how organisations can engage with the rest of us:
This is about turning around the usual media equation: Instead of asking the outsiders in you turn things inside-out and go to them.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Paul Goodison commented on my post about Fundamental Attribution Error. He asks: Isn’t that the point of (traditional) branding i.e. to provide a shortcut to decision making for consumers of
According to this ISR report top brands underperform financially and have poor levels of employee engagement. They have compared companies rated by Business Week as having the highest brand value
On the BBC website they’ve been asking people to name their costliest mistake. I found it quite compelling, a little peak into people’s inner lives. Part of the fascination is
I like a good rant so I enjoyed Adriana’s post: MasterSlave Relationship. It is the a warped belief of where they belong in the universe that makes companies’ efforts online
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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