Jeff Jarvis on how organisations can engage with the rest of us:
This is about turning around the usual media equation: Instead of asking the outsiders in you turn things inside-out and go to them.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Nice idea from Rob Paterson and his friends: marketing filter. And not just because it very shrewdly filters me in. Likewise his Cityfilter for Charlottetown. Some interesting comments on Rob’s
Two interesting new bloggers have arrived. David Maister, professional services guru, has been added to my aggregator. (Spotted by Mark Lloyd.) Meanwhile McDonalds is having another crack at blogging after
Thanks to Euan for digging out this Krishnamurti quote. I can see why Krishnamurti formed a friendship with David Bohm: they both share some interesting insights into the nature of
Jack Martin Leith seems to have spent a lot of time rearranging his website, deleting stuff then deciding to reinstate it. I know the feeling! I think the results are
