AdPulp spotted (via Josh Spear’s blog) this bit of fun marketing for Teenage Mutant Ninja Turtles: scenes projected directly onto a 25 storey building in Brazil. Here’s the YouTube:
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ve recently upgraded to Movable Type 3.14 and made some other changes “under the bonnet” (US:hood). If you run into any problems commenting or tracking back I’d appreciate an email…
Here’s a bit of er… creative thinking from NatWest bank as reported by the excellent Zopa blog. NatWest customers were complaining about the length of time they had to wait
I had a great meeting yesterday with Thomas Madsen-Mygdal founder of the excellent Reboot conference and serial entrepreneur. He and a couple his collaborators showed me their latest stuff and
[UPDATE: Here’s a list of all my entries on Lovemarks] I don’t love Lovemarks Kevin Roberts’ colourful new mantra for the world of advertising. So I enjoyed Chris Lawer’s full-on
