Sig contrasts three schools of marketing – The MBA, The Circus Act and The Conversation, and comes down in favour of an Interactive Circus Act. You’ll find me sitting next to him, joining in.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Ray Kurzweil Responds to “Ray Kurzweil does not understand the brain” | KurzweilAI Linear thinking about the future is hardwired into our brains. Linear predictions of the future were quite
David Burn at Adpulp marvels at the meteoric growth of Google’s advertising. Who would have thought that their “fortune cookies” would fare so well against the creative might of Madison
Johnson & Johnson are suing the Red Cross over the use of the Red Cross. Ah good morning Mr Bull, may I show you this large red rag? Well, actually
A few years back, when I had just moved to Cambridge, I was sitting in my new home feeling deeply depressed. The move had been extremely stressful and at that
