Singapore Airlines are going to auction all the seats on their inaugural A380 flight for charity. On Ebay. Strikes me as a small but good bit of marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
My pal and business partner James Cherkoff has a pithy little post on control and dealing with not having it. But yes the rules are different and this is –
I bought myself a USB headset at the weekend, to improve the quality of Skype and possible podcast recordings. The thing is, with an old style headset as soon as
My mate Tony Quinlan makes a good point about storytelling as a change technique in organisations.Storytelling is a misnomer. It conjures up the image of a passive audience sitting listening
I’ve just added a set of quite detailed show notes to the recent podcast on the shadow side of organisations. I’ve been procrastinating about doing this and was surprised to
