Singapore Airlines are going to auction all the seats on their inaugural A380 flight for charity. On Ebay. Strikes me as a small but good bit of marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I enjoyed Hugh’s take on the Kryptonite saga. DAY ONE: KRYPTONITE: Our bike locks are the best. THE MARKET: Yes your bike locks are the best. DAY TWO: KRYPTONITE: Our
Finding ways to relate to each other than don’t feed a cycle of over-stimulation
StefanSteven Safran reflects on the cancellation of a popular US comedy show. Getting cancelled is the best possible thing that could have happened to Arrested Development. He puts forward a
I found myself making this point to someone the other day and thought I’d share it here. Conversation is NEVER just about the content it’s connected to grooming. What we
