I’m Johnnie Moore, and I help people work better together
Loosely related to the entry below – where I talk about the satisfaction of sharing experience – I’ve just read this touching story from Doug at Proactive Living: Elder Wisdom. He relates a chance conversation with an elderly widow at an airport. He learns how she recovers from the death of her husband
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Once again, it turns out that what we do naturally has more value than we realise; whereas clever contrivances intended to “improve” our effectiveness often just destroy significance… and make us less well understood! A good lesson for all those presentation trainers and “image consultants” out there!
John Porcaro blogsmore evidence of the dangers of running businesses by crude interpretations of numbers… how superficial metrics can cover a rich tapestry of human
There’s been a lot of coverage for a report by MPs slamming our food industry for its role in the growth of obesity in the UK. The big food companies
ich weiss dass ich nichts weiss A nice little story from Nico Herzog about a misdiagnosed issue with his Apple… "the line between a satisfied customer and not is getting
Thoughtful piece by Jay Rosen (via David Weinberger) challenging conventional coverage of the US elections. The Every Four Years approach further pretends that the professional ideal of a neutral fact-finding,
Geoff picks up on Neil Perkin’s post on Agile Planning. Recently I have noticed the word ‘Agile’ showing up in the ‘Strategic Objectives’ of agency and corporate plans. Whilst it
