James Cherkoff has an interesting article on the hijacking of the Burberry brand. Short version: Burberry has been adopted by “Chavs” a group of people who are somewhat downmarket from the traditional Burberry wearer. And what could Burberry do about it ?
Who knows what could happen next. Any nominations for brands that might deserve this kind of treatment in future?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Well after Dave Snowden’s free book chapter yesterday today some other great bloggers are sharing their ideas in little books. From Canada, Chris Corrigan offers us the Tao of Open
BBC News – Anna Hazare's movement – a reality check for India A bottom-up insurgency against the establishment no doubt with its flaws but triggering classic elitist bluster from those
Andrew Rixon looks at feedback and puts his finger on one reason it is so often counter-productive. Because as neuroscience has shown imagination and creativity are some of the first
When Viv and I were training facilitators earlier this year, some of the liveliest sessions were the ones on status. We used a series of improv games to explore how
