I particulary enjoyed this chunk of James Surowiecki’s Wired article on the decline of brands.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Tim Kastelle has a great post on Innovation without Intellectual Property Protection prompted by this TED talk by Johanna Blakely. It turns out there are lots of huge industries that
That’s one of the snappy lines from this 10 min animated version of Jeremy Rifkin’s talk at the RSA: The Empathic Civilisation.I liked his linking of empathy with reality. (Reminds
On Friday I had a Skype conversation with Chris Corrigan and Rob Paterson. We discussed Unconferencing: how can we get away from unsatisfying conferences where the audience is often bored
I had dinner with Nancy White and some friends on Saturday. I picked up a nice bit of jargon from Nancy who (like me) is a big practitioner of Open
