I particulary enjoyed this chunk of James Surowiecki’s Wired article on the decline of brands.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
… but the truth about love is perhaps more exciting and liberating. Ok at first sight the description of love as “micro-moment of positivity resonance.” is not that appealing. But
Richard Gayle points to this extraordinary video of the lyrebird which can imitate other birds but also cameras (standard and motor-drive), car alarms and chainsaws. UPDATE: Chris Corrigan emailed me
It’s been a bit quiet here lately because to be honest I have been a bit addicted to World of Warcraft this week. Still I feel better knowing Mr T
Chris Lawer blogs on plenitude in response to reading the latest from Kalle Lasn of Adbusters. Lasn describes plenitude: While most people tend to associate suffering with scarcity and deprivation
