Over at adpulp dburn chips in to the Lovemarks debate: Will the real Kevin Roberts please stand up. He’s not read the book yet, but challenges bloggers who don’t like it. In doing so, he sparks off a constructive discussion which I joined in.
Thanks to dburn for speaking up for Lovemarks in the blog debate. While we wait patiently for the author himself, or any of his 7000 faithful employees, to do so…
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Evelyn Rodriquez: If one could honestly assess the root cause of many business problems – it’d be these intimately related concepts: being open is dangerous and being guided by the
A couple of weeks ago I met Stefan Engeseth, author of the recently published One. (There’s a free download of the first chapter there). One is Stefan’s riff on the
I enjoyed this article on Peter Jackson (Director of Lord of the Rings) (linked by Joyce Wycoff) I focussed on this: He makes the kind of movie he himself would
