Rex Hammock tells us
One of my lovemarks is suing one of my cluetrain sources. No matter who wins in court, I know ultimately who will win.
’nuff said.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I’ve just received a delightful gift from my friends at On Your Feet. A tiny box is wrapped in a strip of paper bearing four stories. Here’s one One day
Thanks to Tim Kitchin for emailing me to say that Zopa‘s website is up and running. Tim says in his mail: I am proud to be peripherally connected to this
I’ve been doing quite a bit of training lately, as a participant that is. A mixture of improvisation and clowning. The latter, by the way, is like a highly refined
Hugh prompts some thoughts on porosity (referencing this essay by Clay Shirky). I expand a little on the paradox of structure and freedom.
