Rex Hammock tells us
One of my lovemarks is suing one of my cluetrain sources. No matter who wins in court, I know ultimately who will win.
’nuff said.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
May I share an abiding frustration of mine with you? Thank you so much. The question “What is your process?” is becoming the bane of my life. Yet the received
James and I are doing a short turn at the Market Research Society conference in Brighton on Thursday. We’ve got about 25mins to talk about Co-Creation Rules. Time for a
I’ve been thinking a lot about moralising lately. By that I mean the creating of rules or principles for our conduct. I’ve been thinking about it a lot since reading
There’s been quite a scare over the Bank of England providing emergency lending to Northern Rock bank. Out of curiosity I wondered how my building society the Chelsea might be
