Jay Allen’s blog linked me to SkyHigh Airlines a spoof site with the motto “Flying More Caring Less”. Nuff said. Turns out to be a promo gimmick by Alaska Airlines.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I enjoyed Matthew Stewart’s polemic against management education in The Atlantic. He recounts his success in management based on a mixture of philosphy and… winging it. After I left the
Viv sent me something Harrison Owen posted on the Open Space listserv. In our (understandable and necessary) pursuit of High Performance we make the seemingly obvious assumption that we might
Hugh at Gaping Void writes The more talented somebody is the less they need the props. Which resonates with me. Here are some snippets… Abraham Lincoln wrote The Gettysberg Address
James and I will be running our next Open Sauce Live workshop in London on Tuesday 17 October in conjunction with our friends at NMK. Our blurb says From the
