Some good ideas in Steve Rubel’s post: Microsoft Office Marketing.
I especially like the idea of hosting a head-to-head debate between users of older and upgrade versions. I wonder if MS are sufficiently confident in their product to risk it?
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Bruce Nussbaum argues that Design Thinking is a Failed Experiment. Some of this resonates with me. He thinks the ideas behind it have turned into a simplistic stagegate process effectively
I’ve learnt a lot from Rob Poynton in a few meetings and Skype chats and from his book. So when he raved to Mark and me about a workshop he’d
StefanSteven Safran reflects on the cancellation of a popular US comedy show. Getting cancelled is the best possible thing that could have happened to Arrested Development. He puts forward a
