John Moore (the US one) says What Al Ries doesn’t get about marketing
I can
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Slogans
In Are you lovin’ it? Tom Asacker has a great post elaborating on David Ogilvy’s comment that “Agencies waste countless hours concocting slogans of incredible fatuity.” For every vaguely memorable
15 October 2009
Embracing reluctance
Chris Corrigan emailed me in response to my post about the new book: Book should be called Blood from a Stone: a reluctant book on creative facilitation!… Plus blood from
3 December 2012
Mantras and mutations
Like Shawn at Anecdote, I’ve been reading Chip and Dan Heath’s Made to Stick – “why some ideas survive and others die”. Shawn elaborates on a fascinating story from the
18 February 2007
links for 2006-02-20
Robert Paterson’s Weblog: Health – Low Fat HRT Low Calcium – The end of the “Silver Bullet”? “Modern life itself with ever more extreme differences between rich and poor… is
20 February 2006
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