John Moore (the US one) says What Al Ries doesn’t get about marketing
I can
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Affinia 50
Here’s something else I liked in New York. The Affinia 50 where I stayed. I got a really good room decorated as if by a person rather than a committee.
7 February 2005
Forthcoming Unhurried Events
We’ve got a few Unhurried events coming up… Our new group in Olympia, Washington, is having its first Conversation on Friday April 17th The next Unhurried Santa Cruz is on
2 April 2017
Things we’re not likely to do at our workshop
Antony Quinn and I were shooting the breeze over coffee yesterday putting up the booking page for our Difficult Conversations workshop. He dug up some other workshops with a similar
29 November 2013
Separate feeds for branding and facilitation
I’ve created two new RSS feeds for those who’d like a less rambling stream from this blog. One gives you just material relating to facilitation the other branding. Here’s the
29 April 2005