May 18, 2005

Filling the canvas

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

James comments on an article in the Independent about how advertising agencies will fare in our interconnected world

However old-school ad boys like Mark Wnek think that the ad industry will take all this in it’s stride because as he states in today’s Independent the web is really just a “canvas for commercial messaging”.
Wnek believes that ad guys will just turn their skills effortlessly from one medium to the next. After all, he points out, “Who will fill these canvases in a way that excites consumers? The creative ladies and gentlemen who live in advertising agencies, that’s who.”

I can just imagine what Doc Searls would say.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

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Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Filling the canvas

Johnnie Moore

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