Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
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Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
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Random observations about New Zealand
So I’ve been in NZ for a week or so and here are a few observations about the place. 1. The first person I saw coming off the jetway in
10 November 2004
Play, seriousness and solemnity
Jake Cook profiles a couple of the folks at IDEO and concludes that Big innovation lives right on the edge of ridiculous ideas. They cite Stewart Brown’s idea that the
16 September 2011
Indiscretion
Euan highlights this comment from Earl. And while online indiscretions may be a problem among the upcoming generation those who have polished indiscretion-free online personas will NOT be trusted because
2 January 2008
Falling to earth
I’m just back from a few days skiing in Davos where the sun shone constantly. I took the opportunity to stay completely offline which I am sure was good for
21 March 2006