Another disintermediator…

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

John Steen asks,

Have you heard of Ruslan Kogan? I think he is one of the most exciting business entrepreneurs in recent years. I only got to hear about him when the major Australian electronics retailers started to complain about how unfair it was that a business could manufacture offshore and sell directly to consumers via the internet.

This snapshot from Kogan‘s website captures their business model.


Here’s a picture I’ve used before that expresses it another way – and says why conventional organisations might be worried.

And this seems to me the key point Steen makes:

The power of IT isn’t just changing organizations, its redistributing economic activity away from firms and into markets and networks.


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