Sunny Delight is plumbing new depths of hypocrisy in its advertising. Here is a soft drink full of additives posing as natural and healthy. It was long ago rumbled for this. If you google “Sunny Delight” you’ll soon find the many voices of protest.This comment sums it up
Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
BA stewardess Claire breaks the corporate ice and creates real engagment. Hats off to BA is their culture supports this sort of thing.
Thanks (again) to John Porcaro for linking me to the Customer Evangelists’ blog where I found this: OLD SCHOOL: Ad agency pays teen bloggers to
Kevin Anderson has a nice piece in the Guardian Blog about the “immaculate hacking” of John McCain’s MySpace site an incident also blogged robustly by Earl a few days ago.
Thanks to Andrew for sharing these little bits of inspiration from his recent trip to see the kiwis. “Neurosis is the inability to tolerate ambiguity” Drive to the conditions –
Thanks to John Husband for pointing out this sharp clip from the Daily Show about blogs over on onegoodmove (Secondary hat tip to A VC)
Rob May at BusinessBlogCasting has just posted an 8 minute podcast interview with me. He asks about my interesting tool. Which turns out to be improv.
