Sunny Delight is plumbing new depths of hypocrisy in its advertising. Here is a soft drink full of additives posing as natural and healthy. It was long ago rumbled for this. If you google “Sunny Delight” you’ll soon find the many voices of protest.This comment sums it up
Sunny Delight is the fake juice from Procter & Gamble, the same company that brought you the fake fat Olestra. There is nothing either sunny or delightful about a junk food that
People have been facilitated before: boredom, stillness, recovering attention and the undercurrents of life
The value of not always saying something helpful
Writing stuff down can easily remove us from practical reality and suppress our intuition
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
An example of inauthentic direct mail, from Lincoln Financial Group. The elements that eat away at the credibility of the sender and the effect on this reader.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Kathy Sierra stands up for the power of one. I’m not dissing teams–our books are all collaborative efforts and far better because of it. And we consider ourselves to be
Viv‘s done a great post saving me a lot of work sharing some of the many interesting things we learnt or relearnt together over the last three weeks. Meanwhile Euan
I see that two weeks today, on the 26 April we’ll have a chance to celebrate World Intellectual Property Day. WIPO, the inventors of this, says this year’s theme is
They say that creativity loves constraints but experience suggests it’s not easy to know which ones it really loves and which it wouldn’t take to the prom. Keith Sawyer reports
