Great Britain’s Workforce Lacks Inspiration
According to Gallup
More than 80% of British workers lack any real commitment to their jobs and a quarter of those are “actively disengaged ” or truly disaffected with their workplaces….
Why are so many British employees disengaged? Poor management is the problem, according to the Employee Engagement Index survey. Workers say they don
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
This Mitchell and Webb clip made me laugh and hits the nail on the head. Hat tip: Will Humphrey
For the last few weeks I’ve been doing a weekly improv workshop (as a participant) with a group of about 9 others ably organised by Sprout. The good thing is
Ton Zijlastra shows me his new wiki with some great information about the business value of blogging.
Simon Gough tweeted: For every high-profile project there are ten better versions quietly getting on with it which strikes me as poetically true if not always literally so. I see
