David Weinberger points to Andrew Davidson’s entertaining Corporate Gibberish Generator.
Waterfalls and chaos
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
Share Post
More Posts
Unhurried marketing
I’m experimenting with marketing less and listening more
Passion branding
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Medinge Moments
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
The volatile chemistry of trust
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Customer-centricity: is it the answer?
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
What brand are you?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Just Undo It?
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
Putting humanity into branding
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
New Abbey
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
More Updates
Those puppets
Somehow the sturm and drang over this has passed me by till this morning. Catching up on it all has been… FASCINATING!
11 April 2008
The power of touch
I’ve long thought that a clipboard was a powerful prop. I only have to hold one and I start to feel more officious. So it’s good to see this research
4 July 2010
links for 2006-04-02
The TrueTalk Blog: Red Sky at Night…Lutz’s Delight Tom Guarriello follows the GM Fastlane Blog closely. Here he focusses on reader appreciation of the openness of the format quoting one
2 April 2006
Doing vs analysing
Thanks to Piers Young (and the cast of bloggers who make up the chain:Jim McGee, Ole Eichhorn, Ottmar Liebert and Kevin Kelly) for this fascinating anecdote: The ceramics teacher announced
5 January 2004
Showing Slide 1 of 17