Corante Marketing Hub

Johnnie Moore

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Corante’s new Marketing Hub features “the best writing and thinking on marketing across the blogosphere and beyond”… plus, er me! Corante provide a digest of posts about marketing, from a variety of sources, edited by Renee Hopkins Callahan.

I’m flattered to be part of this network… though I notice that it’s a bit like when a get a flood of extra traffic from a link: I start to worry about needing to write more intelligently. Don’t worry, the effect won’t last long and my normal erratic standard will resume shortly.

Chris Carfi has posted some of the highlights.

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Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

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Emotional debt

Releasing the hidden costs of pent up frustrations

Aliveness

Finding the aliveness below the surface of stuck

Johnnie Moore

Drury Lane Action

A good comment at 173 Drury Lane from Adrian Trenholm Sorry but I think “affinity” is another nonsense marketing word. “Convenience trust and service” should all be givens. Let’s get

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Just stop

Lisa Haneberg is continuing her thoughts about stopping performance appraisals. If you have a system that is damaging and everyone hates why do you need a replacement? Why not just

Johnnie Moore

Hierarchy, innovation, disruption

This HBR article is about championing innovation: Get the corporate antibodies on your side. I think it highlights the paradox organisations face when they try to organise innovation – they’re