My friend and former sparring partner Alan Moore, highlights his article The Twilight of Interruption. It’s a good polemic against interruptive marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
Here’s something else I liked in New York. The Affinia 50 where I stayed. I got a really good room decorated as if by a person rather than a committee.
Sicamp was a great event held earlier this year an effort to generate social innovation in a weekend. They’ve just listed nine lessons with the invitation to steal them break
Chris Anderson’s Long Tail Blog shows big falls in sales and participation for (paid for, recorded)music, TV, Radio, Newspapers, Magazines and Books. What’s going up? Movies, games and the web.
Euan picks up on this interesting post on Joining Dots: Do you really want it? It kicks off quoting Larry Bossidy (ex CEO of Honeywell): Ask a CEO what kind
