My friend and former sparring partner Alan Moore, highlights his article The Twilight of Interruption. It’s a good polemic against interruptive marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
I enjoyed Viv’s post describing how she uses video clips to inspire participants in her workshops to think differently about facilitation. She says she was partly inspired by the Phoric
I hosted an unhurried conversation in London this week. We meet at the Royal Festival Hall, where we can usually find a reasonably quiet space. Only this time, most of
Yet another smart post by Kathy Sierra: You can out-spend or out-teach. Snippet: …teaching is the “killer app” for a newer more ethical approach to marketing. While in the past,
I found this quote in Phil Dourado‘s admirably snappy free book chapter for February. Leadership is emotional. Leadership deals with feelings. Leadership is made up of dreams inspiration excitement desire,
