My friend and former sparring partner Alan Moore, highlights his article The Twilight of Interruption. It’s a good polemic against interruptive marketing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Whoa. Robert Scoble is once again pushing the envelope for how far he can take blogging inside business. This is Scoble addressing Steve Ballmer: The fact that Microsoft is even
Chris Rodgers suggests that the most useful things in organisations come from people willing to operate at the margins. This where unexpected things can emerge. Unfortunately organisations typically reward more
Thanks to Hugh for highlighting this insight from Kathy at Headrush: Your user’s brain wants a conversation: When you lecture or write using conversational language, your user’s brain thinks it’s
This whole intelligent design vs evolution debate has been on my mind lately. There’s a fascinating post by Steve Anderson at HuffPo, relating an interview between Der Spiegel and philosopher
