Tom Guarriello has a good post on how the makers of the L-word are getting their fans involved in the program.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Thanks to Piers Young (and the cast of bloggers who make up the chain:Jim McGee, Ole Eichhorn, Ottmar Liebert and Kevin Kelly) for this fascinating anecdote: The ceramics teacher announced
I had a great meeting in the Organic Pub with James Cherkoff. We’re pressing ahead with our idea of running a workshop for clients. It’s to explore how to make
I have to agree with Harold Jarche: In the network age learning is conversation. But aren’t training courses more like “exhibit halls”? They are prepared in advance checked for quality
I had lunch with Adriana today and we explored some metaphors for how blogging might help companies create better brands. Here’s my effort: A company that lets its people blog
