Makes sense to me. And not easy to do.
Charles Frith questions the speed with which social media fans piled onto Nestle's inept Facebook approach. Much more willing to kick a pompous corporate than to engage with the underlying issues he suggests. It's a good point.
Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in