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Ahh positioning. I never got very excited by that when I worked in advertising. Always seemed like an excuse for a lot of clever posthoc rationalising of stuff that just isn't neat tidy and controllable!
Grit before pearls
Ben Schott has a go at the paradoxical blandness of supposedly disruptive startups: Welcome to your bland new world. It’s easy to get stuck in
21 February 2021
