July 7, 2006

Stormhoek on YouTube

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Home
Branding
Stormhoek on YouTube

Here’s a YouTube vid of a Hugh and Jason Korman from Stormhoek which they’re using to explain their marketing to folks in the US. It was done for them by Lloyd Davis, who’s getting to be a dab hand at this. I like the rough cut quality of it, an interesting contrast with the production values of standard issue marketing.

Hugh:

“We weren’t really trying to creat a cult brand… but that kinda happened”

Jason:

“for most wines there’s this very santised, carefully crafted, view of the world… life isn’t this perfectly sanitised, beautiful thing..

I turn up in it towards the end. The best thing about my appearance is probably my red shirt.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

Passion branding

Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.

Medinge Moments

Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

The volatile chemistry of trust

Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

Customer-centricity: is it the answer?

Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

What brand are you?

Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on

Just Undo It?

The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons

Putting humanity into branding

We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply

New Abbey

So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

stormhoek youtube

More Updates

Lessons from “The Logic of Failure”

Fascinating insights into the patterns of failure

20 April 2018

Emotional debt

Releasing the hidden costs of pent up frustrations

30 June 2017

Aliveness

Finding the aliveness below the surface of stuck

3 November 2016

They’ve seen it before…

Don’t get attached to your favourite process

24 September 2016

Keeping it simple

The virtues of stripping back your processes

31 May 2016

In a network, in a mess, or in a mesh?

Sometimes it’s ok to stay confused and entangled

1 May 2016

Getting out of the business

Hugh says I think I’m getting out the marketing/advertising business. He’s spending more time working on this English Cut project which sounds a pretty good idea to me. There are

28 February 2005

Beginnings and endings

On Facebook Patti Digh offers some fabulous advice:To my friends with kids moving to college next week, I have but three pieces of advice: 1) Handcart. Trust me. You’ll make

13 August 2010

Popcorn

A few years ago I wrote this post about insight being the popcorn of therapy. I quoted from the book A General Theory of Love: Patients are often hungry for explanations

13 September 2015

Stormhoek on YouTube

Johnnie Moore

Share Post

More Posts

More Updates