I’m Johnnie Moore, and I help people work better together
I’ve posted some thoughts about the pitfalls and delusions of market research at BrandShift. Some of it will be familiar to regular readers here.
Tony‘s been writing of his first time experiences of focus groups – two in one week. He comments: I attended my first ever advertising focus
I used to do a lot more market research for people. These days I’m doing it less often. I think it’s because I’ve become disillusioned
Ton Zijlstra has done an eloquent blog Every Signal Starts Out As Noise. He argues, provocatively, Why do we call information and data coming to
Jennifer Rice first pointed to these stats on blogging a few days ago. Jennifer and I were chatting about them on the phone yesterday, and
Last night I was paid to take part in a panel of experts (who me?) to give feedback to a financial brand about the trends
A good article from the Market Research industry trade mag highlights some of the pitfalls of focus groups – how sometimes they reduce the sense of connection with the customer.
I’ve just completed a survey handed to me at Euston station the other day. It’s one of those standard multiple choice jobbies. Don’t ask me
I’m continuing to have thoughts in response to reading Herd probably because Mark Earls’ position so often reverberates with mine. There’s nothing like having one’s
Oh another nice moment from the IMC conference was running into Bill Tancer. Bill was on a panel I moderated and introduced himself as someone
James and I put in an appearance at the Market Research Society Conference in London yesterday. We gave a short talk about Blogging and listened
A few years back, a well-known consultancy business decided to abandon its dress convention of dark suits and white shirts and said folks could dress casual. But quite soon, they
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply fail to engage with the
At last! End those watched-pot-never-boils-blues. You’ll be able to turn on your kettle by sending an SMS. No doubt it plays the theme tune from “EastEnders”. [Hat tip: The Bumble
Pomposity is a wonderfully plosive word. I’ve been thinking lately that the first physical manifestation of pomposity is a failure to breathe out freely. It’s often an unconscious defence and
