… that Americans don’t do irony? Well whoever it was can’t have met Tom Guarriello. Here’s Tom’s appreciation of a CNN interview with a presumably breathless Saatchi CEO Lee Daley.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
You may have noticed a long silence here. I was travelling in Australia and then came back to the UK and changed location. I’ve moved to Cambridge (the UK one)
On a brighter note here’s a great link I found in Curt Rosengren’s blog. Curt writes: File this one under companies who get it! In the dismal economy of 2002
I’ve been doing a lot of thinking – and worrying – about collaboration. I think the ability to collaborate effectively is becoming ever more essential – yet it’s also often
Is Justin Timberlake a Product of Cumulative Advantage?, asks Duncan Watts in the New York Times magazine. His research suggests that market success is hugely affected by a network effect,
