Hugh writes more about Stormhoek blogging experiment. Folks are asking him to give them the numbers like a case study. I like his response:
Maybe it’s more important to be interested in the conversation you’re actually having, rather than only what’s in it for the bottom line.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Adriana spotted this comment by Thor about Digg’s policy on the AACS Hex code business. Whatever the “right” decision was for Digg regarding whether or not to delete the offending
The more I experience Open Space, the more enthusiastic I become. So I enjoyed Andrew Rixon’s post, showing the social network before and after an Open Space meeting. Before: After:
I captured this split screen from Al Jazeera on my phone. Each day this week Viv McWaters and I have been sharing experiences with a group of facilitators from many
Top blogging by Jackie Danicki. Here’s what Andrew Sullivan would call the money quote: If any of us wanted to play stupid games with execs who know little about what
