Hugh writes more about Stormhoek blogging experiment. Folks are asking him to give them the numbers like a case study. I like his response:
Maybe it’s more important to be interested in the conversation you’re actually having, rather than only what’s in it for the bottom line.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Naomi Klein, The Take, and Zanon – an inspiring tale of collaboration
Well Friday saw James’ and my first Open Sauce workshop and it seemed to go pretty well. (Here’s James’ account of it) I learnt lots from it too which I
Steve Yastrow blogs his new article, The Window and the Mirror. This prompts some further thoughts about the difference between change, and just talking about change.
BBC News – Lucy Kellaway: The seven deadly sins CEOs won't admit "A decade of psychobabble coaching and 360-degree feedback has made no difference. It has not changed the most
