Top blogging by Jackie Danicki. Here's what Andrew Sullivan would call the money quote:

If any of us wanted to play stupid games with execs who know little about what we do but whose egos we need to massage, we’d go back to working as desk monkeys in companies that are 5 billion light years from the nearest solar system to clued-up. If we can’t do business the right way, a way that is enjoyable and fruitful beyond anything possible in the world of meaningless metrics and lame business jargon, then we can shut up shop right now.

It is not possible to measure the ROI of any of the blogs I have been involved with, and all of the friendships and business associations and deals they have made possible. If you can think of one good reason to pretend otherwise, I will eat my hat.