StefanSteven Safran reflects on the cancellation of a popular US comedy show.
Getting cancelled is the best possible thing that could have happened to Arrested Development.He puts forward a way to disintermediate the networks, throwing the whole show online and vigorously engaging its fanbase in future episodes. Great provocative thinking.
Thanks to Alan Moore for spotting it. (Alan's Communities Dominate Brands blog is one of my must-reads these days.)
Technorati tags: arrested+development, engagement+marketing

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Comments (3)
Thanks johnny for the advocacy.
One of the most important words in a brands vocab these days.
December 5, 2005 20:03 Permalink for comment
Johnnie - thanks for the shoutout! I'm a Steven (or Steve) not a Stefan, but no matter. Glad you linked.
December 6, 2005 20:37 Permalink for comment
Steven - apols for the typo, I've corrected it.
December 7, 2005 10:25 Permalink for comment