December 30, 2005

Creative thinking

Here's a bit of er... creative thinking from NatWest bank, as reported by the excellent Zopa blog.

NatWest customers were complaining about the length of time they had to wait in queues….so NatWest have decided to remove clocks from the branches
Full story in The Sun. Secondary hat tip: BoingBoing.

Posted by Johnnie Moore at 03:10 in Branding
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Howard Mann says

Only a bank could solve the problem with such creativity.

Reminded me of my "Waiting in line" post from many months ago. I was thinking of creating an experience out of the waiting time when all that had to be done was simply remove the clocks. Brilliant!

December 30, 2005 17:31 Permalink for comment

Steven Harold says

Sounds similar to London Underground's minutes on its tube time display. I am sure each minute actually lasts for 90 seconds. This changes of course if you are running for a tube train in which case a minute lasts for 10 seconds... or does that just happen to me?

June 15, 2006 08:31 Permalink for comment

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