James and I are doing a short turn at the Market Research Society conference in Brighton on Thursday. We’ve got about 25mins to talk about Co-Creation Rules. Time for a quick game and about 2 slides I reckon.
Lee McEwan lists some of the other dishes on the menu.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Wandering past the shops at the weekend I suddenly found myself thinking, it’s time to see Declan Elliott again, indeed a trip to Galway would surely be a lot of
David Weinberger had me laughing with his struggle to open the packaging of a bit of kit from Logitech. Here are things that are easier to open than your packaging:
When all of Richard Feynman’s physics lectures are now free online… do you really want to pay good money to schlep to something that’s probably nothing like as good, where you
I’ve been on a bit of a marathon of facilitating meetings these past few weeks and have now had a few days off to reflect. Geoff Brown’s new post really
