One of our Co-Creation Rules is "Get Vernacular". This means dumping some of the dinosaur speak and using language that the rest of us use.

Rik spotted a great example of someone who gets this - Warren Buffett, in his letter to shareholders.

“Warning: It’s time to eat your broccoli – I am now going to talk about accounting matters. I owe this to those Berkshire shareholders who love reading about debits and credits. I hope both of you find this discussion helpful. All others can skip this section; there will be no quiz.”