Want to understand the new marketing? Here’s the iPod page from amazon, brilliantly analysed by Joshua Porter showing 16 – count ’em – social features.
Hat tips: Brian Oberkirch Debbie Weil and Katie Ledger. Katie adds a final point: Of course – lets not forget its about creating great products or services that people actually WANT to talk about.. Yay.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Thanks to Tom Guarriello for this I dont’ mean to get all political here, especially on Inauguration Day but doesn’t this title answer it’s own question? And then I’m thinkin’
Chris Corrigan has a good post about how organisations talk the talk on “embracing failure” but don’t walk the walk. This is because few of these articles talk about some
Little tweaks to conversations have a role in the creative process
