November 15, 2005

Lost in translation?

Johnnie Moore

I’m Johnnie Moore, and I help people work better together

Rob May notices that a German court prevents WalMart from banning office romances.

Wal-Mart has lost a court appeal to try to legally ban its employees in Germany from having office romances.
The regional industrial tribunal in Dusseldorf upheld an earlier verdict by the local Wuppertal industrial tribunal that the company’s “ethics rules” were in breach of German law.
Wal-mart tried to introduce a 28-page ethical code that forbids “lustful glances and ambiguous jokes” as well as “sexually meaningful communication of any type”.

That’s pretty bizarre. Next thing WalMart will be doing a Queen Victoria and insisting that table legs get covered up.

Waterfalls and chaos

I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.

Unhurried marketing

I’m experimenting with marketing less and listening more

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Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this

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Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!

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Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?

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So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)

walmart germany employee+relations

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Lost in translation?

Johnnie Moore

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