Tom Guarriello has a good post on how the makers of the L-word are getting their fans involved in the program.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Chris Corrigan quotes Harrison Owen talking about presence and Open Space. This is my favourite bit: Presence is our way of being in the great circle(s) of life. This may
I’ve enjoyed reading Buddha’s Brain a blend of neuroscience and Buddhist philosophy. The opening chapters were especially remarkable, as they describe in layman’s terms the extraordinary things that go on
Tenneson Woolf writes some thoughts about how to create resiliency in groups. Some good ideas here. I’ve been reflecting in particular on these: letting go of “aloneness” and its sister:
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply fail to engage with the
