Here’s a bit of er… creative thinking from NatWest bank as reported by the excellent Zopa blog.
NatWest customers were complaining about the length of time they had to wait in queues….so NatWest have decided to remove clocks from the branches
Full story in The Sun. Secondary hat tip: BoingBoing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Neil Perkin recalls this bit of wisdom from Hugh Macleod: Good ideas alter the power balance in relationships that is why good ideas are always initially resisted. I keep coming
I’ve been rereading this great post by Gary Schwartz: The Trouble with Yes, And. It’s written with experienced improvisers in mind, but I think it has some really interesting perspectives
Ross Dawson kicks off a promised series of posts on megatrends in professional services with one on client sophistication. At first I thought this was just going to be telling
This is interesting: Results of an experiment in risk and uncertainty management. Short version: talking about risk narrows the amount of information you will gather; talking about uncertainty leads to
