Here’s a bit of er… creative thinking from NatWest bank as reported by the excellent Zopa blog.
NatWest customers were complaining about the length of time they had to wait in queues….so NatWest have decided to remove clocks from the branches
Full story in The Sun. Secondary hat tip: BoingBoing.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Viv has recorded a podcast with Jessica Tangelder talking about creative facilitation, including a lot about how she I work together. Of course, I agree with just about all of
Hugh: It’s not about how much your product engages with the customer. It’s about how much your product allows your customer to engage with other people. Reminded me of what
Chris Locke continues his series on Gonzo Marketing. Here a bit that jumps out at me: Being a full participant in events, having a point of view a deeply personal
Dan Pallotta makes a lot of sense to me. More often than not we see life through a barely translucent movie screen in our minds that is running nine shows
I help teams work together better. My work ranges from leadership development to team building and event facilitation
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