Dave at Zopa points to what looks a blatant copycat of their website.
So the old saying goes that imitation is the sincerest form of flattery…so I guess we should be flattered?
Take a look and see what you think.
….Do your own design work next time guys!
Dave’s being quite polite about it I think! In the old days this might have given rise to all sorts of IP or trademark actions, and maybe it still will. I just hope a bit of old fashioned naming-and-shaming does the trick.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Almost everything that we think is real is actually a construction of inferences and interpretations that we misinterpret as reality. And unfortunately the belief that we are directly observing and
Thanks to Wayne at Cutting Through for pointing to Darknet: Remixing the Future of Movies, Music and Television . Author JD Lasica is walking his talk. This is a Wiki
In my previous post I briefly referenced this transcript of a talk at Harvard by Alfie Kohn: The Deadly Effects of Tougher Standards. I’m a big fan of Kohn and
I’ve been meaning for some time to put together a short e-book. Working title: First Blast of the Trumpet Against the Monstrous Regiment of Brand Consultants. I want to say
