Over in Beyond Branding I’ve blogged Robert Paterson [UPDATE linking me to this efilmcritic review] of the provocative documentary, The Corporation. Here’s a snippet:
The Corporation is comprehensive, damning, brilliant and insane, all at once. The producers have put their money where their mouth is, dared the big boys to find fault in their arguments, and laid themselves bare to be sued if legal action is warranted.
One to watch.
I linked to this paper on wicked problems the other day and Chris Corrigan commented “there’s a lot in that paper eh?”. Which is true.
I’m experimenting with marketing less and listening more
Just back from another extraordinary gathering at Medinge where the community that has produced Beyond Branding meets each summer. I was planning to keep this
Passion brands bring people together based on common interests and excitements. I’m particularly interested in ones created from the bottom up, as opposed to driven by producers concerned mainly with profit.
Interesting research from Stanford suggests that exciting brands get more trusted after making mistakes and putting them right whilst more “sincere” brands start with more trust but lose it more easily. Perhaps the sensible interpretation is that second-guessing customers can be a waste of time!
Michael Hammer’s new book, The Agenda, is about the rise of customer power. But is customer-centricity really such a good model for business and society?
Thanks to Matt Tucker at Smith Associates for telling me about What Brand Are You. It strikes me that lots of companies waste money on
The AntiBrand: blackSpot sneakers, a project by Adbusters attacks Nike directly. In doing so they take on what has become one of the great icons
We live in a world of too much marketing and too much branding. People’s faith in advertising has fallen to new lows as we simply
So the Abbey National is rebranding itself this morning. As I write this entry, they are revealing their new look, their shortened name (just “Abbey”)
Mistakes can create more engagement, but we should be wary of faking them
Two posts by good friends appeared in my timeline yesterday which seem closely related. Jon Husband writes about Semantic Straitjackets a useful way to describe the many models and processes
I suppose we’ve all had the experience of finding ourselves on the spot and having to make it all up. But I don’t know if many of us will be
Stephen Billing’s Blog » Are You Using the Wrong Leadership Competencies? I've always cringed at that word competencies. Rivals the word "tools" as my most loathed bits of HR speak.
